It is difficult for your company website to be specific to the requirements of the prospects searching for you.

No matter how well designed and how comprehensive, people are searching for very specific information and won’t usually take the time to “browse” your website any longer unless they see exactly what they are looking for within a few seconds of arriving at that page.

To overcome this, there are 2 approaches we recommend you implement:

1. Create separate Landing Pages for each Product, Service and Location on your main business website. Each page has to be narowly focused and keyword rich with the search terms your potential customers are looking for. An example would be a business with multiple locations or outlets. Create a page for each location and use the location name in text multiple times in the page (ensuring it makes sense to a real person). DO NOT use the same text on every location page or simply change the location name – these pages will be seen as duplicates by Google and will not be indexed so they won’t appear in searches. Write something interesting and unique about that particular location and your products and services in that area. Be sure to create links from these pages back to other location pages and the main page, and of course create links to all locations from your main page.

2. Create new, separate websites or blogs. We recommend Blog (CMS) technology as the easiest to setup and manage. Register a domain name relevant to the search term you are targeting and create a new Landing Page for this site which provides valuable, interesting and free information to people searching for the terms you are targeting. Update this content regularly with new articles, eBooks, Reports etc. All of the content should be relevant to the keywords and search terms you are targeting. DO NOT try to sell heavily on these websites or you will lose engagement with your prospects. You can link from these websites back to your main business website if the prospect is interested in buying something. You can create as many separate Landing Pages (or mini-websites) as you like, each targeted at a specific search phrase.

These strategies will help the SEO of your main business website and will also help to position you, or your company as the experts in your field.

Many people choose to do this work themselves, and the technology and information available today make that easier than ever before. However, you should consider the potential difference in results for generating new leads and prospects by having the initial work completed by a professional, then updating and managing it yourself after that to reduce ongoing costs.

If you need a free evaluation of your requirements and honest advice, contact the experts at New Age Solutions to get started.

In reality, while Facebook needs users, users aren’t Facebook customers. Advertisers are the true customers of Facebook and you my friends, are just a tiny part of the rich data stream that Facebook owns and advertisers are seeking.

So, while some of the changes don’t seem to make sense to you or I as individuals and these changes have caused you to learn a new way to interact, they are probably aimed at one thing – getting you to share more information, so advertisers can personalize their message to you – nothing more, nothing less.

These changes were announced during the Facebook annual F8 conference. They are business friendly changes with the goal of tapping more revenue generation from your addiction to sharing with your friends.

The new changes include:

The Timeline – this is the most talked about change because it’s highly visible. Users get a chance to totally redesign their profile page based on their life history, rather than just the past few days worth of sharing they had before. This is the first change geared towards encouraging individual users to share more information, cleverly disguised as providing you more control. As a business owner this could provide a more appealing way for a brand to present it’s story.

New Custom Verbs – Like and Recommend are no longer the only verbs available – Facebook announced that brands (business pages) will be able to introduce new custom verbs such as “cook” “watch”, “read”, “hike” and “listen.” Perhaps Facebook users don’t really need more ways to say what they are doing, but brands will likely see this as a creative way to get more engagement and build campaigns around sharing using specific verbs in conjunction with the nouns of the brand.

Real-Time Direct Marketing – Facebook didn’t call it this but hidden away in several of the announcements were a couple of things that marketers and developers are likely excited about.  Open Graph Beta is the expansion of how information is shared from Facebook Apps with Facebook Users. The demonstration Facebook used for this new beta was  Spotify music integration. While many people saw this as just a cool trick that allowed users to connect and listen to music with their friends – it actually represents far more than that.

Marketers and Facebook App developers could find that this is a great way to push real time ads, with a high level of personalization into what amounts to branded entertainment.

These new Facebook Apps must be granted “Manage Page” permission. If pages grant this new permission they are effectively giving access to their Fan Pages and all the data that comes and goes, making it a gold mine of real time information which could be used for targeted offers.

Only time will tell if Facebook users get tired of all the manipulation and changes by Facebook, but it is likely it will be viewed as giving users new features to create a better experience, when the primary objective may be creating a path for  future revenue generation inside Facebook.

Facebook can’t be ignored as a part of your business marketing strategy. These new changes could present you with more opportunitiy to laser target your advertising to the people who are most likely to  buy your product or service.

If you don’t already have a good Gacebook Fan Page for your business, or your’s is not working for your business as you expected it could, contact the experts at New Age Solutions for a free evaluation of your Social Media marketing goals and how we can help with your Internet Marketing.

A commonly recommended strategy by Internet Marketing gurus is to create free backlinks to your website (which is posting a comment or article with a link back to your website) as an SEO strategy to increase your Google page rankings.

In theory, this method works. In practical terms it doesn’t work!

Why doesn’t this strategy work? Because practically every Blog, Forum, Review Site amd Message Board these days has automated Spam detection or live administrators who check each post very carefully to ensure there is no alterior commercial motive for your post. Even if you manage to get something posted on another website, it is likely to be temporary and not benefit your SEO. You can get lucky on occasion, and you can purchase automated tools to identify and post on suitable Blogs and other content sites, however it takes a lot of time and work.

Don’t use Link Farms!

Too many backlinks from non-relevant websites (sites who’s content doesn’t closely relate to the product or service you are trying to promote) can actually harm your search rankings in Google.

An increasingly popular option (and one of the only really viable alternatives for free backlinks) is to Joint Venture (JV) with other websites who sell complimentary products or services to those you offer. You can create a win-win situation for both businesses by cross promoting eachothers websites. All you need to do is identify the other businessess websites with the highest Google Page Rank and contact them to propose that you will link to their website to promote their products, if they could do the same for your business website. If you can convince them of the win-win for both parties and they link to your website, Google will see this favorably and your own page rank will increase. Do this for as many legitimate company websites, blogs etc. related to your area of expertise and you will reap the benefits of increased traffice – increased prospects and sales leads!

Backlinks from Relevant Authoratative sites does help SEO

But only if the sites linking back to yours have content relevant to your website and if the sites are very popular.

In many cases you can buy backlinks from other websites. This is often seen in the form of advertising displayed on a popular website. But the more relevant the content of the page your backlink appears on, the more credible and beneficial your backlinks will be.

The best method to gain backlinks to your business website which will help with your SEO and Google Page Rankings is to actually provide content that other relevant websites and your prospects want to link to. You do this by becoming an “expert” in your field and regularly posting information which others want to read and find valuable. Before you know it, they will be linking back to your website and telling others about you. Your website could eventually become what is known as an “Authority Site” where you have achieved top Google page ranking because your content is the most linked to in your business niche.

In today’s internet, content is king. Not just any content, but well written, relevant, engaging content. The benefits to your personal reputation as an expert, and to your increased sales will make the effort worthwhile.

Learn the strategies that work in our Free Report – 10 Steps to a Successful Business Website

You’ve seen and heard many companies telling you how thier websites or SEO packages can work for your business. But where is the proof?

The first major challenge for your business is to attract New Visitors to your website. And you don’t want to wait for years, or even months for that to happen. These new visitors are Prospects who are, or may become interested in buying your product or service.

To prove how well a business website design from Aussie Business Websites (New Age Solutions) works, I will show you the hard evidence below. These are not fake numbers or tricks. You can search Google yourself to verify, and look at the websites we created which are featured below.

Case Study 1 – iPhone App Review site

iPhone apps have to be one of the most popular categories on the internet today. But, with this popularity comes intense competition. Many other businesses and websites are vying for the same prospect that you want. The first step is to have your business website found by the people looking for what you have, or closely related to what you have.

The website http://reviewbestiphoneapps.com.au was launched only a few weeks ago. It is not complete and started with only 3 review articles, yet this website we created can be found in Google searches on Page 1 (PR1) already.

Click the image for a better view

Notice that there are 52,000 search results (competitive pages) for the exact search term, and that our page is already on Page 1 (PR1) of Google search results for Australia. This review article was only posted less than 3 weeks earlier and can already be found by, and is likely to be clicked by more people than if yourpage was on page 2 or higher.

Click the image for a better view

This is another review page on a different topic (keyword search term) which has 65,000 search results (competitive pages) for the exact search term, and that our page is already on Page 1 (PR1) of Google search results for Australia. This review article was also posted less than 3 weeks earlier.

Case Study 2 – Aussie Business Websites

Here is a case study of the site you are looking at right now! This website has only been published and launched on the internet around 2 weeks ago.

Click the image for a better view

You will see from the Google Analytics report that this website has already been receiving a good Google search click through rate, with 133 unique visitors to the website in a roughly 2 week period. You can see the percentages for Search and Referral site traffic which this website has already received. The traffic volume (new prospects) and search rankings will only continue to get better over time!

What’s also important from this chart is the number related to the Average Time on Site. Getting the prospect to find you and visit you is the first big challenge. The second big challenge is getting them to stay and be interested in what you are promoting. If they are interested they may buy now, or they are likely to remember you and come back to buy or ask more questions when they are ready. This is developing a prospect into a client.

Can this work for any type of Business?

Yes! Some industries and businesses have more competition than others. That doesn’t mean you can’t compete and gain an unfair market advantage, it just means you have to be smarter about your strategies and implementation.

The 2 examples we have provided are from some of the most competitive business sectors on the planet – IT and iPhone. Sure these are both technology related, but if we can achieve these types of results in an industry full of IT “experts”, it is also achieveable for your business market niche.

How do we do it?

It’s quite simple really. You have to start with research then define a niche with keywords or phrases which directly or indirectly relate to what your prospects are looking for. You then build a website with content which directly relates to those niches and search terms.

Internet Marketing is a specialized field if you want great results. Everyone seems to be offering their Internet Marketing solutions, but you should be selecting a business who has proven experience and can show you the results, not empty promises. A great Copywriter will help to keep the prospects interested once they find and visit your business website.

Find out the basics first by getting our Free Report on the 10 Steps to a Successful Business Website. Then contact us to get started helping your business to be found and generating new prospects.

Your Business Website does not need fancy graphics

While your company website design needs to be attractive and appealing to your prospects and clients, using a lot of fancy graphics and flash animations can actually be hurting the ability of your business website to be found and attract the right prospects for your products and services.

Serveral years ago, Flash animations and graphic intensive websites were very popular and “cool”. However, in today’s internet market there is so much more competition that you need your business website design to be more effective rather than flashy.

Search engines like Google continue to change their search ranking algorithms in an effort to weed-out irrelevant content for searchers. Google bases it’s search engine rankings (where your business website will appear in search results) on the most relevant content for the users search terms.

This means your website pages need to be most relevant to what your prospect is searching for in order to rank on page 1 or 2 of search results. This can’t be achieved by Flash animations or graphics. This is only achieved by use of the correct “words” or “phrases”.

Text is king in successful business websites. The text you display must be relevant to what the prospect was searching for, and be interesting enough for them to keep reading once they find your website.

Don’t commission a new business website without budgeting for a professional Copywriter experienced in Internet Marketing to help you with the best website copy to be found (SEO) and to convert prospects into clients.

So you would do much better to accept a less graphically appealing website with better text content, than have a fancy looking website that nobody can find, and nobody stays on if they get there.

Learn valuable Internet Marketing strategies for your Business Website

10 Steps to a Successful Business Website. This Free Report contains the following valuable information:

• People go Online to search for Information – NOT to Buy!. Page 3
• Sobering facts about Business. Page 3
• But there is good news!. Page 4
• Become a Big Fish in a Small Pond. Page 4
• You must craft a compelling Marketing Message. Page 5
• How to develop a Business Website that can be found by your prospects. Page 6
• The 10 Step online marketing methodology which has been proven effective for many different types of businesses. Page 7
• Strategies for Reaching Your Prospects. Page 9
• Internet Marketing Beyond the Company Website. Page 9
• The Internet as we know it is changing! Page 10
• The Mobile Web. Page 10
• New ways to earn Revenue. Page 10
• You Still Need Your Website! Page 10
• Outsourcing overseas vs. Australian. Page 11

This free report will help you to understand the various steps, technologies and strategies required in today’s business environment to be successful. For instant access to a download link for the report, simply tell us where to send it and click submit.

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Find out how to make your Business Website the hub of all your marketing activities and gain more prospects.

We are offering a Free Special Report which covers the following topics:

• People go Online to search for Information – NOT to Buy!. Page 3
• Sobering facts about Business. Page 3
• But there is good news!. Page 4
• Become a Big Fish in a Small Pond. Page 4
• You must craft a compelling Marketing Message. Page 5
• How to develop a Business Website that can be found by your prospects. Page 6
• The 10 Step online marketing methodology which has been proven effective for many different types of businesses. Page 7
• Strategies for Reaching Your Prospects. Page 9
• Internet Marketing Beyond the Company Website. Page 9
• The Internet as we know it is changing!. Page 10
• The Mobile Web. Page 10
• New ways to earn Revenue. Page 10
• You Still Need Your Website!. Page 10
• Outsourcing overseas vs. Australian. Page 11

This free report will help you to understand the various steps, technologies and strategies required in today’s business environment to be successful.

To get instand access to a download link for the report, CLICK HERE

Would you like your business to be one of the first websites found by prospects searching the internet for your type of product or service?

In Australia, this can still be achieved relatively easily compared to .com domains targeted worldwide or in the US market.

While competition is intense and it continues to grow, .com.au domains and business websites targeted geographically with the right techniques can still achieve dominance relatively quickly and easily.

To achieve this, you need to understand how search engines such as Google work, and give them what they want to see. The main secret is to create a “niche” where your business positions itself as the go-to source for expert information and education about your specific expertise, product or service.

We know the technologies, tips and SEO strategies which can make your business successful online by gaining better Search Engine rankings, and helping to position your business as the local leaders. We can’t guarantee #1 page ranking in Google – Nobody can! But check out the proof of results we have achieved for Page 1 Google ranking in only 2 weeks after launch.

Start by reading our FREE REPORT on 10 Steps to a Successful Business Website.

People go Online to search for Information

Did you know that only around 3% of all people in your market at any time are actively looking to buy the type of product or service you are selling? And 95% of your competitors are targeting these buyers. The people who are ready to buy now will look at 3 or more competitors websites with the same product or service as yours before they decide to buy. Many will use the internet only for research, then buy somewhere else.

However, there is roughly another 6% who are open to buying at any given time, but they need to be convinced.

There is a further 30% to 70% who are not interested at this time, but who could potentially be interested in your product or service at some time in the future.

You need to become an Information & Education Company to attract new prospects and clients. And you give your prospects this information and education for Free.

People resist being sold to, so stop trying to sell to them! Successful business websites primary goals are to provide information and build prospect or contact lists.

The world’s largest internet based companies do everything for FREE – Google, Facebook, LinkedIn and many more.

Learn more – download our Free Report on the 10 Steps to a Successful Business Website

Sobering facts about Business in Australia

• Consumer confidence is down
• Competition is fierce. USA Today reports consumers are bombarded with 5000 marketing messages per day.
• Research shows you need to spend 3 times as much money to get half the result with your advertising today as you did in the sixties.
• In 1968 advertisers had to spend $107 per consumer for their ads. In 2009 they spent over $1257 per consumer.
• 6 out of 10 businesses are gone within 6 years
• Only 1 in 25 companies last 10 years
• 95% of businesses will never reach $1 million turnover
• Only .08% will reach $5 million turnover
• Bankruptcies have nearly doubled from 2007 to 2010

But there is good news!

• Over 800% increase in the number of people online in the past 10 years
• Internet sales are booming. More and more people shop online and this will continue.
• Searches on Google increased from 2.7 Billion in 2006 to over 31 Billion in 2009 – an over 1100% increase in just 3 years. And growing!
• The playing field has been levelled and the little guy can really compete with the big players

Find out how to create a business website that will give your business a competitive edge.