Your Business Website does not need fancy graphics

While your company website design needs to be attractive and appealing to your prospects and clients, using a lot of fancy graphics and flash animations can actually be hurting the ability of your business website to be found and attract the right prospects for your products and services.

Serveral years ago, Flash animations and graphic intensive websites were very popular and “cool”. However, in today’s internet market there is so much more competition that you need your business website design to be more effective rather than flashy.

Search engines like Google continue to change their search ranking algorithms in an effort to weed-out irrelevant content for searchers. Google bases it’s search engine rankings (where your business website will appear in search results) on the most relevant content for the users search terms.

This means your website pages need to be most relevant to what your prospect is searching for in order to rank on page 1 or 2 of search results. This can’t be achieved by Flash animations or graphics. This is only achieved by use of the correct “words” or “phrases”.

Text is king in successful business websites. The text you display must be relevant to what the prospect was searching for, and be interesting enough for them to keep reading once they find your website.

Don’t commission a new business website without budgeting for a professional Copywriter experienced in Internet Marketing to help you with the best website copy to be found (SEO) and to convert prospects into clients.

So you would do much better to accept a less graphically appealing website with better text content, than have a fancy looking website that nobody can find, and nobody stays on if they get there.